MTN reshapes broadband strategy, appoints Ankur Bajpai to drive growth
MTN Group is doubling down on its commitment to delivering reliable, high-quality home broadband services with the creation of Group Home – a distinct business function within Group Commercial. To lead this strategic initiative, Ankur Bajpai has been appointed Executive: Group Home Broadband, effective 1 April 2025.
This move signals MTN’s intent to sharpen its focus on the broadband market by driving deeper market penetration, accelerating innovation, and enhancing the overall customer experience. The newly established function will play a key role in delivering sustainable growth through disciplined execution and operational excellence.
Ankur Bajpai brings over 21 years of experience in business strategy and advanced analytics, with deep expertise in the telecommunications sector. Over the past seven years, he has contributed significantly to MTN Group’s innovation and growth agenda. His global perspective – gained from working across three continents and traveling to more than 80 countries – is backed by a solid track record at top-tier telecom firms.
Before joining MTN, Ankur held senior roles at the Etisalat Group, including Director of Commercial Intelligence across Asia, Africa, and the Middle East, and Assistant Vice President for Corporate Marketing at Etisalat DB. He also held leadership positions at Idea Cellular and Reliance Communications. Ankur holds an MBA in Strategic Management and Managerial Finance from Cardiff Business School in Wales, and an Advanced Diploma in Web-Centric Curriculum from the National Institute of Information Technology in India.
Ankur Bajpai brings over 21 years of experience in business strategy and advanced analytics, with deep expertise in the telecommunications sector. Over the past seven years, he has contributed significantly to MTN Group’s innovation and growth agenda. His global perspective – gained from working across three continents and traveling to more than 80 countries – is backed by a solid track record at top-tier telecom firms.
Before joining MTN, Ankur held senior roles at the Etisalat Group, including Director of Commercial Intelligence across Asia, Africa, and the Middle East, and Assistant Vice President for Corporate Marketing at Etisalat DB. He also held leadership positions at Idea Cellular and Reliance Communications. Ankur holds an MBA in Strategic Management and Managerial Finance from Cardiff Business School in Wales, and an Advanced Diploma in Web-Centric Curriculum from the National Institute of Information Technology in India.
Before joining MTN, Ankur held senior roles at the Etisalat Group, including Director of Commercial Intelligence across Asia, Africa, and the Middle East, and Assistant Vice President for Corporate Marketing at Etisalat DB. He also held leadership positions at Idea Cellular and Reliance Communications. Ankur holds an MBA in Strategic Management and Managerial Finance from Cardiff Business School in Wales, and an Advanced Diploma in Web-Centric Curriculum from the National Institute of Information Technology in India.
Before joining MTN, Ankur held senior roles at the Etisalat Group, including Director of Commercial Intelligence across Asia, Africa, and the Middle East, and Assistant Vice President for Corporate Marketing at Etisalat DB. He also held leadership positions at Idea Cellular and Reliance Communications. Ankur holds an MBA in Strategic Management and Managerial Finance from Cardiff Business School in Wales, and an Advanced Diploma in Web-Centric Curriculum from the National Institute of Information Technology in India.
