Objective

Vertiv sought to introduce its AI-ready infrastructure solutions and NVIDIA partnership to West Africa through a series of high-impact, executive-level engagements. The goal was to move beyond awareness and create meaningful conversations with senior decision-makers shaping AI, data-centre, cloud, and enterprise infrastructure strategies in the region.

Our Role

Africa Hyperscalers partnered with Vertiv to design, convene, and deliver the AI Infrastructure Roadshow Sessions as a series of curated, invitation-only executive forums. We led concept development, agenda design, speaker curation, audience strategy, and promotion, ensuring the session combined global expertise with local relevance.  

Execution

• Co-created the AI Infrastructure Roadshow concept and narrative, focused on AI readiness, power, cooling, and resilient infrastructure
• Curated and secured high-credibility speakers aligned with AI, data centers, and enterprise compute
• Delivered a C-suite, invitation-only audience, prioritising quality and decision-making authority
• Executed end-to-end promotion across Africa Hyperscalers’ owned media and African ecosystem channels
• Designed a world-class, intimate experience centered on dialogue, depth, and peer exchange

 

Audience Profile & Metrics

• Senior audience: CEOs, CTOs, CIOs, Heads of Infrastructure, Heads of Data Centers, and Enterprise IT leaders
• Sectors represented:
  • Financial services and fintech
  • Telecommunications and connectivity providers
  • Data center and cloud operators
  • Energy and critical infrastructure
  • Large enterprises and digital-first companies
• Engagement quality: Closed-door, executive-only sessions with active participation and extended Q&A
• Visibility: Strong pre- and post-event amplification across African media platfoms, reaching a pan-African digital-infrastructure audience

 

Outcomes

• Strengthened Vertiv’s positioning as a trusted leader in AI-ready infrastructure in West Africa
• Enabled direct, high-quality engagement with decision-makers influencing AI and data center investments
• Translated global AI infrastructure capabilities into locally relevant, commercially grounded conversations
• Established a repeatable blueprint for future AI infrastructure engagements across Africa